Our approach

Thirty years of craft. A new set of tools.

Magicspark has been creating innovative user experiences and websites for 30 years. The tools have changed many times. What makes people act hasn’t.

Our story

From the early web to the AI era.

We started building for the web when a homepage was a novelty. Since then we’ve designed responsive websites, built complex Drupal platforms, photographed products and places, migrated sites, hosted them and supported them for years at a time.

Through every wave of technology, one skill mattered most: helping clients say clearly who they are and why they matter. That’s the core of Magicspark today. AI lets us take a clear story further and faster than ever, personalizing it, measuring it and improving it every week.

What we believe

Four principles behind every project.

01

Story first, tools second

AI multiplies whatever you give it. We make sure it’s multiplying a clear, true, differentiated message.

02

Humans decide, AI accelerates

AI drafts, analyzes and tests. People set direction, judge quality and approve everything that carries your name.

03

Measure what matters

Leads, conversations, revenue. Every campaign starts with a goal and ends with an honest report.

04

Your data stays yours

We work inside tools you control, share only what’s needed and never let client data train public models.

Fractional AI Marketing Lead

When you need a marketing leader, not a full-time hire.

After a sprint or a campaign, many clients keep us on monthly to steer the work.

  • Quarterly marketing strategy and campaign calendar
  • Monthly insight report from your CRM, ads and web data
  • Ongoing campaign optimization and new tests
  • Messaging updates as your offer evolves
  • AI tool vetting and team coaching
Selected work

Thirty years across industries.

From local businesses to travel and entertainment brands, our portfolio spans responsive websites, Drupal platforms, photography and SEO.

Business

Professional services and B2B companies that needed to explain complex offers simply.

Service & retail

Local and regional businesses turning web visitors into customers through the door.

Travel & entertainment

Destinations and experiences brought to life with photography and immersive design.

Let’s talk about what’s next.

Start with a 90-minute Spark Session. No long contracts, just a clearer path.